We visit various shopping centres and retail stores in the core coverage areas of the South London Press. We set up promotional displays and photographic studios that are professional, exciting and fun.
They can be decorated with balloons, have a themed backdrop and even a themed character. This draws in the attention of the shoppers, is a fun experience for the children and makes us easy to find.
Many who have seen the adverts online, in press and by word of mouth travel to the venue to see if their child has got what it takes to be crowned Child of the Year.
We have a impressive prize pot with over £1500 worth of prizes up for grabs as well as the accolade of winning which has seen thousands of entrants take part.
Each entry requires two visits to the centre; one to have your photograph taken and then the customer is given a date to return and choose their favourite image. This generates repeat visits in a short space of time.
This promotion is heavily promoted through mail shots and email marketing to previous entrants and through website and social media by all of our sponsors and shopping centres.
All winners were invited in for a prize-giving event where they were presented with their prizes, certificates and cheques.